Inside the Bottle
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Branding, Art Direction, Virtual Events, Editorial Design, Iconography, Typography, Photography, Logo Design, Infographics, Reports
Now in its seventh year, Inside the Bottle unites companies from across the supplement supply chain to advocate for a transparent industry. This is the story of how I made a positive impact and empowered consumers to take control of their health.
The award-winning initiative explores issues related to science, sustainability, and corporate social responsibility.
My Role:
I lead the creative and design team responsible for the branding and art direction for Inside the Bottle since 2016. I worked alongside the content director who focused on the content, research and education for the program.
The Challenge:
To bring trust to the supplement industry through education and consumer awareness.
Inside the Bottle Logo Usage and Horizontal and Vertical Formats - with logo lockup
Inside the Bottle Color Palette
Goals:
To create a reliable, scientific and educational hub to empower consumers to take control of their health.
Solution:
This award-winning campaign uses virtual events, newsletters, consumer research, infographics, animated videos and monthly trend analysis to bring trust to the industry.
Custom Photography:
The creative vision behind the custom photography was bringing botanicals, ingredients and vibrancy into the supplement industry.
Trust and Transparency:
Trust and transparency are two of the key initiatives and we wanted to make sure the visuals reflected science and authority in the community.
Iconography:
The themes of Inside the Bottle are represented through icons and are designed to be simple, visual elements that are recognized and easily understood.
Project Complete at Informa as Senior Content Design Manager
Katie Dove, Creative Director
David Allen, Art Director
Jennifer Olson, Photographer
Allison Bartholomew, Stylist
Yeti Iglesias, Illustrator and Animator